Providing Personalized Insurance Solutions in Clinton Township for Over a Decade
At Michigan Insurance Source Agency, personalized service and expert insurance solutions go hand in hand. Located in Clinton Township, Michigan, this independent agency has been helping individuals and businesses navigate the complex world of insurance for over 13 years.
How It All Began
Michigan Insurance Source Agency was founded by Bryant Goodreau in 2012, but his journey in insurance started well before that. Originally working on the life and health insurance side, Bryant saw the industry shift with the introduction of the Affordable Care Act. This pushed him toward property and casualty insurance, an area where contracts were harder to secure and relationships with carriers were critical.
Opening an independent agency wasn’t easy. The first few months were filled with challenges—securing contracts, getting carrier approvals, and overcoming industry roadblocks. But through perseverance, Bryant built a strong foundation that would become Michigan Insurance Source Agency.
What Makes Michigan Insurance Source Agency Unique?
Unlike large, impersonal insurance firms, Michigan Insurance Source Agency is a small, service-oriented business with a personal touch. Their specialty? Lesser-risk insurance—including rental properties and commercial insurance. But what truly sets them apart is their commitment to finding coverage for unique cases.
"If someone can’t find the right coverage elsewhere, we take it as a challenge to find it for them," Bryant explains.
Beyond that, the agency is dedicated to educating clients, making sure they understand the complexities of their policies. While others may offer lower-priced policies with gaps in coverage, Michigan Insurance Source Agency ensures that clients are fully covered and protected.
A Client Success Story
One of the agency’s first clients--a small valet company—needed better coverage but was stuck paying $25,000 per year in premiums. Bryant leveraged his independent status to find a specialized valet service insurer, cutting the company’s premium to just $10,500 per year—a huge savings that made all the difference in their success.
The America One Connection
Michigan Insurance Source Agency is proud to be part of the America One Insurance franchise. When searching for a franchise model, Bryant and his team were initially discouraged by high buy-in costs from other companies. Then came America One, which offered a unique emerging agency program that allowed them to grow their business without a massive upfront investment.
"America One gave us respect from carriers that we wouldn’t have had on our own," Bryant says. "Because of them, we have direct access to underwriters and carrier reps that small agencies normally don’t get."
For other aspiring America One franchise owners, Bryant offers this advice:
"America One has one of the best franchise contracts in Michigan. Other franchises have buy-ins that are double or triple the cost, with worse commission splits. Here, you keep 100% of your commission after your buy-in—just paying a simple service fee."
At Michigan Insurance Source Agency, personalized service and expert insurance solutions go hand in hand. Located in Clinton Township, Michigan, this independent agency has been helping individuals and businesses navigate the complex world of insurance for over 13 years.
How It All Began
Michigan Insurance Source Agency was founded by Bryant Goodreau in 2012, but his journey in insurance started well before that. Originally working on the life and health insurance side, Bryant saw the industry shift with the introduction of the Affordable Care Act. This pushed him toward property and casualty insurance, an area where contracts were harder to secure and relationships with carriers were critical.
Opening an independent agency wasn’t easy. The first few months were filled with challenges—securing contracts, getting carrier approvals, and overcoming industry roadblocks. But through perseverance, Bryant built a strong foundation that would become Michigan Insurance Source Agency.
What Makes Michigan Insurance Source Agency Unique?
Unlike large, impersonal insurance firms, Michigan Insurance Source Agency is a small, service-oriented business with a personal touch. Their specialty? Lesser-risk insurance—including rental properties and commercial insurance. But what truly sets them apart is their commitment to finding coverage for unique cases.
"If someone can’t find the right coverage elsewhere, we take it as a challenge to find it for them," Bryant explains.
Beyond that, the agency is dedicated to educating clients, making sure they understand the complexities of their policies. While others may offer lower-priced policies with gaps in coverage, Michigan Insurance Source Agency ensures that clients are fully covered and protected.
A Client Success Story
One of the agency’s first clients--a small valet company—needed better coverage but was stuck paying $25,000 per year in premiums. Bryant leveraged his independent status to find a specialized valet service insurer, cutting the company’s premium to just $10,500 per year—a huge savings that made all the difference in their success.
The America One Connection
Michigan Insurance Source Agency is proud to be part of the America One Insurance franchise. When searching for a franchise model, Bryant and his team were initially discouraged by high buy-in costs from other companies. Then came America One, which offered a unique emerging agency program that allowed them to grow their business without a massive upfront investment.
"America One gave us respect from carriers that we wouldn’t have had on our own," Bryant says. "Because of them, we have direct access to underwriters and carrier reps that small agencies normally don’t get."
For other aspiring America One franchise owners, Bryant offers this advice:
"America One has one of the best franchise contracts in Michigan. Other franchises have buy-ins that are double or triple the cost, with worse commission splits. Here, you keep 100% of your commission after your buy-in—just paying a simple service fee."
Committed to the Local Community
Michigan Insurance Source Agency is deeply involved in the community, participating in local networking groups like DBG Social Connection, which hosts weekly business networking meetings, charitable drives, and community events.
Additionally, the agency sponsors events in St. Clair Shores, including holiday festivals, farmers markets, and the annual Tuta’s Kidz Kloset toy drive.
Looking to the Future
The agency has big plans for the next few years, including:
✔ Hiring 3-5 new agents by the end of 2025
✔ Doubling their premium volume in 2026
✔ Creating new specialized insurance markets
✔ Offering partnership opportunities to top-performing agents
A key goal is also enhancing their online presence with more educational content. Bryant hopes to expand their blog to help clients better understand insurance and find ways to save money.
Let Michigan Insurance Source Agency Find the Right Coverage for You!
With independent market access, Michigan Insurance Source Agency can shop multiple carriers to find the best rates and coverage for their clients.
📍 Office Location: 33808 Groesbeck Hwy, Clinton Township, MI
📞 Call Us: (586) 846-3133
🌐 Visit Our Website: MichiganInsuranceSource.com
📲 Follow Us on Facebook & LinkedIn: @MichiganInsuranceSource
If you’re tired of overpaying for insurance or need expert guidance on your coverage, give Michigan Insurance Source Agency a call today. Let them shop for you and find the best coverage at the best price—just like they’ve done for countless clients over the years!
Michigan Insurance Source Agency is deeply involved in the community, participating in local networking groups like DBG Social Connection, which hosts weekly business networking meetings, charitable drives, and community events.
Additionally, the agency sponsors events in St. Clair Shores, including holiday festivals, farmers markets, and the annual Tuta’s Kidz Kloset toy drive.
Looking to the Future
The agency has big plans for the next few years, including:
✔ Hiring 3-5 new agents by the end of 2025
✔ Doubling their premium volume in 2026
✔ Creating new specialized insurance markets
✔ Offering partnership opportunities to top-performing agents
A key goal is also enhancing their online presence with more educational content. Bryant hopes to expand their blog to help clients better understand insurance and find ways to save money.
Let Michigan Insurance Source Agency Find the Right Coverage for You!
With independent market access, Michigan Insurance Source Agency can shop multiple carriers to find the best rates and coverage for their clients.
📍 Office Location: 33808 Groesbeck Hwy, Clinton Township, MI
📞 Call Us: (586) 846-3133
🌐 Visit Our Website: MichiganInsuranceSource.com
📲 Follow Us on Facebook & LinkedIn: @MichiganInsuranceSource
If you’re tired of overpaying for insurance or need expert guidance on your coverage, give Michigan Insurance Source Agency a call today. Let them shop for you and find the best coverage at the best price—just like they’ve done for countless clients over the years!