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How to Evaluate a Franchise Opportunity: 7 Key Factors

2/26/2025

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🚀 Thinking About Owning an Independent Insurance Agency in Michigan? Here’s How to Find the Right Franchise! 🚀

Becoming an independent insurance agency owner can be one of the best business decisions you ever make. But if you want to start with less risk and more support, choosing the right franchise is critical.

At America One Insurance, we specialize in helping insurance professionals build successful, independent agencies with the support of an established brand. But not all franchise opportunities are created equal. So how do you know which one is the right fit?

Here are 7 key factors to consider when evaluating a franchise opportunity in Michigan’s growing insurance industry.

1. Brand Reputation & Market Presence
When joining a franchise, you’re not just buying a business—you’re investing in a brand. Research how well-known and respected the franchisor is in your local Michigan market.

✅ Look for:

A strong reputation in the insurance industry
Positive reviews from franchisees and clients
A history of success and growth

💡 Why America One?
With decades of experience, America One is a trusted name in the Michigan independent insurance industry, providing agents with the resources and recognition needed to succeed.

2. Training & Ongoing Support
A good franchise doesn’t just hand you a playbook and wish you luck—it helps you grow.

✅ Ask about:

Initial training programs for new franchisees
Ongoing marketing and operational support
A community of experienced franchise owners who can help

💡 Why America One?
We provide comprehensive training, continuous mentorship, and other office support to help you grow your independent insurance agency.

3. Carrier Access & Competitive Commissions
One of the biggest advantages of joining a franchise insurance agency is the ability to work with top insurance carriers—but not all franchises offer the same level of access.

✅ Check for:

Carrier partnerships and ability to offer multiple options to clients
Competitive commission structures that allow for higher earnings
Exclusive contracts or special benefits

💡 Why America One?
As an America One franchisee, you gain access to top-rated insurance carriers, allowing you to offer clients the best coverage options at the best prices.

4. Costs & Fees
Every franchise comes with startup and ongoing costs, but some franchises take too much of your profit.

✅ Understand:

The initial investment and startup costs
Any royalty fees or monthly expenses
The return on investment (ROI)

💡 Why America One?
Unlike other insurance franchises, we keep costs manageable while giving you the tools and resources to grow a profitable, independent insurance agency.

5. Marketing & Lead Generation Support
Starting an insurance agency means attracting and retaining clients. Does the franchise help you generate leads and build your brand?

✅ Look for:

Local and digital marketing support
Lead generation programs
Brand-building tools like websites, advertising, and social media strategies
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💡 Why America One?
We provide custom marketing strategies and lead generation support to help you grow your business in Michigan’s competitive insurance market.

6. Territory & Growth Potential
Some franchises allow multiple owners to compete in the same area, while others protect your territory. Make sure you understand what you’re signing up for.

✅ Ask about:

Whether you get an exclusive territory
How you can expand your agency over time
Whether you can sell your agency in the future

💡 Why America One?
We allowing you to dominate your local Michigan market.

7. Franchisee Satisfaction & Success Stories
The best way to evaluate a franchise opportunity is to hear from people who have already done it.

✅ Look for:

Testimonials and case studies from existing franchisees
A strong support network for business owners
Proof of success in the industry

💡 Why America One?
Our franchisees love our support, carrier access, and business model. We focus on helping independent agents build thriving agencies without unnecessary barriers.

Ready to Own Your Own Insurance Agency?
If you’re an insurance professional in Michigan looking for a franchise opportunity that gives you freedom, support, and success, America One Insurance is your best choice.

📞 Call us today at (517) 349-3310 to learn more!
🌐 Visit americaoneinsurance.com to explore franchise opportunities.

💡 Want to read more? Check out our latest blogs here: https://www.americaoneinsurance.com/america-one-insurance-blog

#FranchiseOpportunity #MichiganInsurance #InsuranceFranchise #BusinessOwnership #IndependentAgency #AmericaOne
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5 Signs You’re Ready to Own a Franchise

2/19/2025

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1. You’re Tired of Building Someone Else’s Business
You’ve put in years of hard work helping clients, building relationships, and generating revenue—but for someone else’s agency.

If you’re tired of seeing your effort go toward someone else’s bottom line, it might be time to invest in yourself and own your own insurance agency. With a franchise model, you get the freedom of ownership without starting from scratch.

💡 Why America One?

Unlike traditional agencies, America One gives franchisees access to top insurance carriers, industry-leading resources, and a powerful support system. You get to own and operate your own business while benefiting from an established brand and exclusive territories.

2. You Want More Control Over Your Income
One of the biggest frustrations for insurance professionals working under someone else’s agency is the lack of control over earnings.

When you own a franchise insurance agency, you determine how much you grow. Whether you want to stay small and focused or scale into a multi-location operation, the decision is yours.

💡 Why America One?
We provide commission structures that reward hard work, helping our franchisees maximize their earning potential. Plus, with exclusive carrier access, our agents compete on value—not just price.
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3. You’re Passionate About Helping People Find the Right Coverage
Great insurance professionals don’t just sell policies—they help people protect what matters most. If you truly care about your clients and want the ability to offer them the best products from a variety of carriers, franchise ownership is your next step.

💡 Why America One?
Unlike captive agencies that limit your offerings, America One gives you access to multiple carriers so you can always provide the best coverage options for your clients.

4. You’re Ready to Be Your Own Boss—But Want Support
Many people hesitate to start their own agency because they’re worried about doing it alone. With a franchise model, you get the independence of ownership with the backing of an established system.

💡 Why America One?
✔️ Comprehensive training to help you start strong
✔️ Marketing & branding support to build your agency
✔️ Ongoing mentorship from experienced professionals
✔️ Back-office resources to simplify operations

With America One, you get the best of both worlds—independence with a proven system to support you.

5. You Want a Business That Grows With You
A great business isn’t just about today—it’s about the future. Whether you want to build a family-owned agency, scale into multiple locations, or eventually sell for a profit, franchise ownership gives you the flexibility to grow on your terms.

💡 Why America One?
We provide our franchisees with the flexibility to expand, whether that means hiring a larger team, adding new locations, or even passing the business down to the next generation.

Ready to Take the Next Step?
If you recognize these signs in yourself, it’s time to take control of your future and explore franchise ownership. America One Insurance is looking for ambitious insurance professionals who want to build their own agency with the backing of a trusted brand.

📞 Call us today at (517) 349-3310 to learn more!
🌐 Visit americaoneinsurance.com to get started.

Your agency. Your future. Your success. 💼🔥

#FranchiseOpportunity #MichiganInsurance #InsuranceFranchise #BusinessOwnership #Entrepreneurship #AmericaOne
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Agency Spotlight: Michigan Insurance Source Agency

2/12/2025

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​Providing Personalized Insurance Solutions in Clinton Township for Over a Decade
At Michigan Insurance Source Agency, personalized service and expert insurance solutions go hand in hand. Located in Clinton Township, Michigan, this independent agency has been helping individuals and businesses navigate the complex world of insurance for over 13 years.

How It All Began

Michigan Insurance Source Agency was founded by Bryant Goodreau in 2012, but his journey in insurance started well before that. Originally working on the life and health insurance side, Bryant saw the industry shift with the introduction of the Affordable Care Act. This pushed him toward property and casualty insurance, an area where contracts were harder to secure and relationships with carriers were critical.

Opening an independent agency wasn’t easy. The first few months were filled with challenges—securing contracts, getting carrier approvals, and overcoming industry roadblocks. But through perseverance, Bryant built a strong foundation that would become Michigan Insurance Source Agency.

What Makes Michigan Insurance Source Agency Unique?

Unlike large, impersonal insurance firms, Michigan Insurance Source Agency is a small, service-oriented business with a personal touch. Their specialty? Lesser-risk insurance—including rental properties and commercial insurance. But what truly sets them apart is their commitment to finding coverage for unique cases.

"If someone can’t find the right coverage elsewhere, we take it as a challenge to find it for them," Bryant explains.

Beyond that, the agency is dedicated to educating clients, making sure they understand the complexities of their policies. While others may offer lower-priced policies with gaps in coverage, Michigan Insurance Source Agency ensures that clients are fully covered and protected.

A Client Success Story
One of the agency’s first clients--a small valet company—needed better coverage but was stuck paying $25,000 per year in premiums. Bryant leveraged his independent status to find a specialized valet service insurer, cutting the company’s premium to just $10,500 per year—a huge savings that made all the difference in their success.

The America One Connection
Michigan Insurance Source Agency is proud to be part of the America One Insurance franchise. When searching for a franchise model, Bryant and his team were initially discouraged by high buy-in costs from other companies. Then came America One, which offered a unique emerging agency program that allowed them to grow their business without a massive upfront investment.

"America One gave us respect from carriers that we wouldn’t have had on our own," Bryant says. "Because of them, we have direct access to underwriters and carrier reps that small agencies normally don’t get."

For other aspiring America One franchise owners, Bryant offers this advice:

"America One has one of the best franchise contracts in Michigan. Other franchises have buy-ins that are double or triple the cost, with worse commission splits. Here, you keep 100% of your commission after your buy-in—just paying a simple service fee."
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​Committed to the Local Community

Michigan Insurance Source Agency is deeply involved in the community, participating in local networking groups like DBG Social Connection, which hosts weekly business networking meetings, charitable drives, and community events.

Additionally, the agency sponsors events in St. Clair Shores, including holiday festivals, farmers markets, and the annual Tuta’s Kidz Kloset toy drive.

Looking to the Future

The agency has big plans for the next few years, including:
✔ Hiring 3-5 new agents by the end of 2025
✔ Doubling their premium volume in 2026
✔ Creating new specialized insurance markets
✔ Offering partnership opportunities to top-performing agents


A key goal is also enhancing their online presence with more educational content. Bryant hopes to expand their blog to help clients better understand insurance and find ways to save money.

Let Michigan Insurance Source Agency Find the Right Coverage for You!

With independent market access, Michigan Insurance Source Agency can shop multiple carriers to find the best rates and coverage for their clients.

📍 Office Location: 33808 Groesbeck Hwy, Clinton Township, MI
📞 Call Us: (586) 846-3133
🌐 Visit Our Website: MichiganInsuranceSource.com
📲 Follow Us on Facebook & LinkedIn: @MichiganInsuranceSource

If you’re tired of overpaying for insurance or need expert guidance on your coverage, give Michigan Insurance Source Agency a call today. Let them shop for you and find the best coverage at the best price—just like they’ve done for countless clients over the years!
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What Is a Franchise? A Beginner’s Guide

2/6/2025

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​Starting a business can be exciting, but it also comes with risks. That’s where franchising comes in. If you’ve ever dreamed of owning your own business but don’t want to start from scratch, a franchise might be the perfect solution.

At America One Insurance, we offer a franchise model that helps entrepreneurs build a successful insurance agency with the support of an established brand. But before we get into that, let’s break down what a franchise is and why it might be the right path for you.

What Is a Franchise?
A franchise is a business model where an individual (the franchisee) buys the rights to operate a business using the name, brand, and system of an established company (the franchisor). Instead of starting a business from the ground up, franchisees get a proven system and ongoing support to help them succeed.

Think about popular brands like McDonald's, Subway, or State Farm—all of these operate as franchises. Each location is independently owned but follows the same brand standards, which helps maintain quality and consistency across locations.

How Does Franchising Work?
When you buy a franchise, you are essentially paying for:
✔️ Brand recognition – Customers already trust and know the name.
✔️ A proven business model – You don’t have to guess what works.
✔️ Training and support – The franchisor provides guidance and resources.
✔️ Marketing assistance – National and regional advertising helps bring in customers.

In return, franchisees typically pay an initial investment and ongoing royalty fees to the franchisor. This fee helps cover continued training, marketing, and business support.

Why Franchising Works in Michigan
Michigan has a strong economy, and small businesses play a big role in its success. With growing industries like insurance, healthcare, and technology, franchising is a smart way to tap into an established market while benefiting from brand support.

At America One Insurance, we specialize in helping entrepreneurs in Detroit, Grand Rapids, Lansing, and throughout Michigan start their own insurance agencies. Our franchise model allows business owners to serve their communities with high-quality insurance solutions while building a profitable business.

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​Why Choose America One for Your Franchise?
🚀 Affordable Start-Up Costs – Unlike other franchises that require huge investments, America One keeps costs manageable for new business owners.

🤝 Strong Support System – We help with training, marketing, and carrier partnerships to ensure your success.

💼 Independence with Security – You run your own agency while benefiting from our proven business model and carrier relationships.

Is Franchise Ownership Right for You?
If you’re someone who wants to:
✅ Own a business but reduce the risk of starting from scratch
✅ Follow a proven business model
✅ Get ongoing support while being your own boss
✅ Grow your career in Michigan’s booming insurance industry

Then America One might be the perfect franchise opportunity for you.

Take the First Step Toward Business Ownership
Owning a franchise is one of the smartest ways to go into business for yourself—but not by yourself. At America One Insurance, we’ve been helping entrepreneurs build successful insurance agencies for over a decade.

👉 Ready to learn more? Contact us today at americaoneinsurance.com or call (517) 349-3310 to get started on your journey to franchise ownership!

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America One, Incorporated

Address: PO Box 857, Okemos, MI 48805-0857
Phone: 517-349-3310
Fax: 517-349-4203

[email protected]
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